One of the underutilized medical marketing strategies that practices overlook is a physician-liaison marketing program. Referrals from primary care physician practices or overlapping specialty physician practices is one of the most important new patient generators for a medical practice. A physician liaison goes out and markets the practice, services and physicians on behalf of the doctor’s office to grow new patient referral streams. With a well-equipped and trained liaison, correct materials and the proper tracking systems in place, a practice can grow targeted procedures and services substantially from specific practices in a local market. Whether you are looking to grow the practice overall, just brought on a physician, or opened a new location, a well-planned physician-liaison marketing program can be a highly effective growth marketing strategy for your medical practice.